BuyMore Kenya Set To Launch A Student Discount Card At Daystar University

#TECHONOLOGY

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icture this: a discount card built for students and one that can give students particular discounts in stores around the institution. Sounds like a dream right? No, wrong. And the shock, the discounts are unlimited for a card that costs KES 300 a year; renewable at the same subscription.

Well, this is what BuyMore Kenya wants to bring on the table for Daystar students. The start-up company at Strathmore University is a discount system built for students in various universities, colleges and high schools.

Led by Tony Kuchio, John Adams Opiyo and James Bukusi; the pilot is currently running at Strathmore University b using an electronic card; linked to an NFC chip that can give students particular discounts in stores.

And it is not just at restaurants; the card can be used for discounts at electronic stores; movie theatres, social events, photography and the list goes on and on. These businesses are in partnership with BuyMore.

Given that it’s an electronic card; it is able to create a breakdown trail allowing the user (student) to see how much money they have saved over a period of time, and in extension, enables merchants and anyone looking to break into the student market to see where the students spend most of their money.

With the start-up already scaling their discount card to various other universities in Kenya and later on East Africa; the estimated market pool of college and university students in the country stands at an estimated 1,200,000; and that potentially triples when scaled to the EA community.

Rumor already has it that BuyMore plans to roll the pilot launch at Daystar Nairobi Campus Valley Road; before heading to Athi-River campus. But you know those are just unconfirmed rumors and speculations and who knows what will happen. But this card will be a great relief saving platform for students.

BuyMore makes money on the sale of the card to students via a subscription model. They also sell the NFC enabled phones to the storeowners and sometimes make a fee off that.

To Tony, John and James- Daystar awaits the BuyMore cards.

-Nairobi’s UP Magazine named BuyMore as a tech-startup to watch in 2014. Find them on Facebook and twitter @BuyMoreKenya.

By Embukane Vincent Libosso.