Showing posts with label health and fitness. Show all posts
Showing posts with label health and fitness. Show all posts

Tuesday, October 15, 2013

VINNY’S KITCHEN GOES SALADS! SALADS! SALADS!



BY EMBUKANE VINCENT LIBOSSO
V
inny’s Kitchen has always been fun with a foodie side. It is a greats segment where I let you into my kitchen and give you a taste of what I am feeling; great treats and just simple recipes you can try at home. It is basically food and fun!
But I came across a foodie like me who had a great piece on the Kenya Buzz (www.kenyabuzz.com) which I would love to share today. Oh, I should call her a “saladie” (not sure whether that’s an English word) because she is “mad” about salads.

WHY SALADS?

I honestly have no proper answer to this question. Still thinking about it. I am not sure if it’s because of boredom (eating other people’s salads), or just another discovered hobby. I never knitted as a child, only learnt it in my adulthood and still knit. I might just kind t you a sweater or make you a salad.

In January 2013; my new year’s resolution was to get into chocolate rehab and eat raw salad for lunch. Just like most people; I didn’t see myself surviving, without chocolate. I mean, who quits chocolate? Very unserious people. I did start with two weeks, then I did a month; I did 40 days and at this rate; I could do a year. Bring it on! By the way; I did have withdrawal symptoms (nothing dramatic like shaking and acting crazish). I see chocolate in the supermarket and I am proud to say that I ignore the voices. Those voices used to turn me into a zombie (true story) and somehow, I would end up buying a few bars. How, I have no idea!

Focus! Back to the real story. So I started to make salads for my lunch, and I just started basic, but with leaves that my stomach and mind said ok. Lettuce, cherry tomatoes, cheese just to begin with. I have discovered that I prefer my veggies raw (not fashion). I find cooked veggies or even steamed; boring. And I mean dead boring! Like seriously- BORING! Am sure you get my drift by now.







There is something about raw veggies that I can’t explain. They give you so much energy. Sometimes I wonder if ii am on coffee. I am never tired, I feel great, and I could run across the continent and back (no I will not deliver your mail). Let us just say I feel so alive and high on vegetables.

I’m not a vegetarian, but I love my fish and my skinned chicken. I just steam them and slap a salad together and there is the meal. But I can’t ignore the benefits that come with enjoying my vegetables.

What do you like to eat your salad with?

@JAKKI ANYAZWA
SUNGURA CORNER


NAIROBI STREET FASHION: THE SKATER TREND IS BACK!


By Embukane Vincent Libosso

O
ur guys have been rocking the 90’s vintage street look all over Nairobi. Have our ladies been left behind? Oh, hell, no, the skater cut design; popular in the 80’s is what they are currently digging.
Dresses and skirts in this style are short and flared- they kinda remind me of the sexy ladies on Mexican soaps. Although it comes across as a young street look; it comes in a variety of fabrics which make it wearable and you can pull the look and rock it.

·         For an official wear, team up skater-skirt with a button-down blouse and tights. Cropped tops, t-shirts and pullovers work perfectly well.

·         A pair of killer heels will work perfectly for a night out and give your legs extra length. Pair it up with ankle boots or brogues to dress it down for a day look.

·         Skater skirt or dress length is usually mid- thigh, hence tights and leggings come to the rescue of those who are not comfortable showing too much skin. Opt for neutral-coloured tights for a conservative look or go edgy with colored ones. Knee-length tights or socks give you a school girl look. If you are bold enough, go without leggings, but make sure your legs are well toned.

·         As with all other trends, this style is not for everyone. It favors tall frames, but if you are petite, you can still pull it off if you add some height with a pair of killer heels.

Special thanks to:
Model- Jillian Quarless
Photographer-Antonnio Arroyo of Konsepts Photography on Facebook.



























Wednesday, March 13, 2013

THE HEALING POWER OF NUTS

THE HEALING POWER OF NUTS
FOR KENYA KIDZ
BY EMBUKANE VINCENT LIBOSSO
You can’t help noticing the new trend in Nairobi where everyone in the office is eating peanuts. From men to fellow women; it seems like the in-thing.
As everyone keeps on nibbling theses little wonders called peanuts; your truly did a research and found out that there is a huge surge in both diabetes and high blood pressure; with a filling on half of our country’s already over stretched hospital beds.
Back in 2008; a random sample of 4,000 dwellers in central Nairobi found 700 of them suffering from either high blood pressure or diabetes.
Writing for Nakumatt’s Smart Life Magazine; Larisa Brown laments; “lifestyle diseases that were at the bottom of the ‘health concern’ list are now a cause of alarm.
But scientific evidence shows that high blood pressure can be ended in just a few weeks; and the risk of heart disease set aside, by eating just a handful of nuts a day. These nuts include nuts like almonds, peanuts, hazelnuts and walnuts.
It was in California back in 1992 that researchers at Loma Linda university first discovered that people eating nuts daily had up to 60 per cent fewer heart attacks that those who didn’t. The study of 31,000 people; of all weights; ages and both genders, was based on a mix of peanuts, almonds, walnuts and other nuts.
It is time to move from the old age mentality that nutritional advice has always tended towards advising minimal nut consumption on the grounds that they area a ‘fatty’ food. On the contrary, scientists now say eating nuts regularly reduces the risk of obesity and may help with weigh loss.
Since I am a foodie and we are in the whole issue of nuts; why don’t you try my guacamole with peanuts some time?
Serves 2
Prep: 15 mins; no cooking or fire
2 mashed up guacamoles
A bag of nuts
2 finely chopped small pieces of raw tomato
1 finely chopped small pieces of raw onion
1.       Mash up the guacamole into a sauce.
2.       Add the finely chopped raw tomatoes and onions.
3.       Stir in the onions and tomatoes with the guacamole sauce.
4.       Add the bag of nuts and mix them up.

-sugar can be added to increase taste for those who love their guacamole with sugar.
-guacamole is what we know in the local language as avocado.

the story is online at-http://kenyakidz.com/new/index.php/latest-news/17-health/778-nuts-heal-chronic-diseases-studies-show

Wednesday, February 27, 2013

THOSE LITTLE WONDERS CALLED NUTS

THOSE LITTLE WONDERS CALLED NUTS
FOR DAYSTAR INVOLVEMENT NEWSPAPER
BY EMBUKANE VINCENT LIBOSSO
You can’t help but notice the new trend in Daystar especially among the ladies where everyone is into eating nuts. It seems like the in-thing but the wave is taking over the offices too as nearly everyone is nibbling on peanuts.
Some few years ago; nutritional advice always tended towards advising minimal nut consumption on the grounds that they are a “fatty” food. But scientists are now saying that eating nuts regularly reduces the risk of obesity and may help with weight loss.
According to a piece on the Standard newspaper; nuts are excellent sources of protein, fibre, minerals, healthy mono- unsaturated fats, and vitamin R and omega-3 essential fatty acids.
Nuts like almonds, peanuts, hazelnuts and walnuts fight bad cholesterol and control the total cholesterol level in the body, therefore reducing the risk of heart disease. Cholesterol is not all bad; it is the fat that provides support in the membranes of our bodies’ cell. And so not all cholesterol is bad. There is the god cholesterol, which aids functioning of our body and bad cholesterol; which collects in the walls of blood vessels causing blockage.
By reducing cholesterol levels; nuts cushion the heart from notorious elements like hypertension. Magnesium, calcium and potassium contents in nuts reduce blood pressure.
The reality in Kenya today and right now is that lifestyle diseases that were at the bottom of the “health concern” list are now a cause of alarm. How do you explain a research done in 2008; where a random sample of 4,000 dwellers in central Nairobi found 700 of them suffering from either high blood pressure or diabetes?
Feeding on nuts has been connected to reduced incidence of coronary heart disease in both men and women and reduces blood cholesterol levels. These benefits can be attributed back to the fibre and heart- healthy unsaturated fats nuts contain.
Other reviews such as that published in Atherosclerosis Report and The American Journal of Clinical Nutrition report that eating nuts on a regular basis may help reduce the risk of diabetes in women. And for people already diagnosed with diabetes, nuts are a healthy addition to a diabetic diet, they contain few carbohydrates and have low glycerine index, which can help control blood sugar levels.
Other benefits of eating nuts and seeds include:
§  Ellagic acid in nuts lowers the risk of cancer.
§  Decreases the risk of prostrate and breast cancers.
§  Increase immunity and reduces the risk of tumor growth.
§  Leads to improved blood flow.
§  Leads to improved sexual potency.
So while we are still at this issue of peanuts; I ‘m a foodie so go ahead and try my guacamole sauce with nuts some time.
Serves 2
Prep: 15 mins; no cooking or fire
2 mashed up guacamoles.
A bag of nuts.
2 finely chopped small pieces of raw tomato.
1 finely chopped small pieces of raw onion.
1.       Mash up the guacamoles into a sauce.
2.       Add the finely chopped raw tomatoes and onions.
3.       Stir in the onions and tomatoes with the guacamole sauce.
4.       Add the bag of nuts and mix them up.
-          Sugar can be added to increase taste for those who love their guacamole with sugar.
-          Guacamole is what we know as avocado in the local “mama mboga” language.

read more at-http://kenyakidz.com/new/index.php/latest-news/17-health/778-nuts-heal-chronic-diseases-studies-show

Friday, January 18, 2013

TO APPLY MAKE-UP ON HER OR NOT

Samira is a bubbly 6-year old who adores her mother very much. Every time she spots her mum before the mirror, she innocently creeps up for a fun experience and for a mother-daughter bonding session over facials and make-ups.
Like most mothers, Samira’s mum is always tempted to apply make-up on her which she often reluctantly does on several occasions especially when they are about to go out or have guests over. Her argument;
“It is just a simple eye-liner. It won’t hurt any bit, right?”
Wrong! Well according to Muthoni Njoba, a make-up specialist, failure to clean off any make-up very well is dangerous as make-up left on the skin can clog pores and cause premature aging.
As mothers, we forget that our skins are not always the same as our daughters or little children. That is why it is advisable for one to go to a professional make-up artist to advice on the best suitable make –up (foundation, concealer, powder, eye-shadow e.t.c) for your skin tone, skin type and features.
Factual research has shown that our skin starts aging after the age of 25; so mum do your child justice by withholding that make-up. Your child’s skin is very soft, tender and flawless at a young age and it would be a disgrace for a beautiful 10-year old girl looking like a 30-year old due to make-up.
Finally; as a mother and as a woman, I am sure one of your New Year resolution is dedicating yourself to a great skin care and embarking on the journey of using make-up to enhance your already beautiful features. While you undertake this treacherous journey of greatness and amazing look; tag along your girlfriends; sisters or better yet your young daughter. Encourage them to drink lots of water and eat fresh vegetables.
That is the best kept secret to a better health and flawless beautiful skin. The secret is out now ladies!

HEY CHECK OUT MY STORY ONLINE AND MAKE A COMMENT-http://kenyakidz.com/new/index.php/hope1/13-baby-care/759-apply-make-up-on-your-kids-or-not

-find Muthoni Njoba at www.muthoninjoba.com or email her at makeuplounge.m@gmail.com. You can also read her column at the Kenyan Kitchen Magazine.


Saturday, December 1, 2012

FamilyCord’s new infographic, "There Grows my baby”

hey i got thie great email from of our readers thought i should share it- Hi,

My name is Aldo Baker, I wanted to share a piece of content with you that I thought might interest your readers. FamilyCord’s new infographic, "There Grows my baby” is a monthly milestone guide starting from newborn to 24 months old.

You can review the graphic at http://www.familycord.com/familycord-baby-milestones-guide.html

If you like the graphic, please feel free to add it to your blog or help us share it through social media.

To display the graphic on your blog or website you can easily copy and paste the code directly from the infographic webpage.

Feel free to email me if you have any questions.

Thanks,
Aldo Baker

At FamilyCord, we know that every child is unique — they grow, learn, and develop at their own pace. The baby milestones below are based off of generally accepted development milestones and offer a loose guide that you can compare with your child's development.
Feel free to leave a comment, share with friends and enjoy this graphic on Baby Growth Milestones!





 










Wednesday, October 10, 2012

OCTOBER IS HERE- THE BREAST CANCER AWARENESS MONTH





breast angels aims to curb kenya’s top women killer

Breast cancer is now the number one killer of women of 35 to 55 in Kenya, according to the Nairobi Cancer Registry’s most recent statistics, striking now one in nine women in the country, and killing many of them, due to late diagnosis. Half a century ago, breast cancer was rare, medical experts say. But between 2000 and 2006, the Nairobi Cancer Registry recorded 10,484 cases of cancer in both men and women, with breast cancer accounting for  20.9 per cent of women’s cancer cases, closely followed by cervical cancer at 19.8 per cent. Other recent studies have shown one in nine Kenyan women as being diagnosed with breast cancer, and one per cent of Kenyan men.
Studies have also shown that those affected in Kenya are relatively younger than in developed countries. According to the Nairobi Cancer Report, since the year 2000, breast cancer has been the most diagnosed cancer among women in Nairobi, of which 51 per cent of cases were in women below the age of 50. And although incidences remain relatively low in comparison to developed countries, breast cancer mortality in Kenya is higher.
Supporting these findings, The Kenya Breast Health Program, which is working to promote breast cancer awareness this month, estimates that 80 to 90 per cent of breast cancer patients go for consultations when they are in stage 3 and stage 4 of the disease.

Indeed, some 95 per cent of women in Kenya have never had a clinical breast examination and screening mammography is not widespread in the country.

Yet when women arrive in the terminal stages of the disease, little can be done. This marks a sharp contrast to the outlook on early detection and intervention, which can typically achieve a cure rate of 95 per cent. Breast cancer screening and management could reduce breast cancer mortality in the country by 20 to 50 per cent, says the organisation.


But when detected far later, sufferers often cannot even afford to pay the bills for treatment. After surgery which removes the cancerous growths, patients go through hormonal radiotherapy or chemotherapy treatment in which cancer cells are destroyed. Currently, the cheapest drug used in chemotherapy costs nearly Sh10, 000, which is out of reach for the many Kenyans still living on little more than one dollar a day.
Yet, older women are at real risk, and especially if a woman has a mother, sister or daughter who has been diagnosed with breast cancer. About 20 to 30 per cent of women diagnosed with breast cancer, have a family history of cancer, says Breastcancer.org.




That said, some 90 per cent of breast cancers are not hereditary but are due to genetic abnormalities that happen as a result of aging.

For the 5 to 10 per cent of the population vulnerable through gene mutations inherited from parents, mutations of the BRCA1 and BRCA2 genes are common. With such mutations, women have an 80 per cent risk of developing breast cancer during their lifetime.

However, the blame for the far greater number of non-hereditary cases has been laid at various doors. Many nutritionists blame them on poor diet and lifestyle. They say the traditional balanced diet included wholegrain foods and vegetables that boosted the immunity and which have been set aside as people have switched to eating refined or fast foods, of low nutritional value. Lack of exercise, stress, smoking and other negative lifestyle habits have also been found to contribute to cancer.Other studies have linked the surge in breast cancers to specific chemicals in anti-perspirant and deodorants. However, the cause for the increase is still largely unknown.

However, with early treatment so often effective, Kenya Breast Health has now formed a group, Breast Angels, to raise awareness on how to be alert to early symptoms of the cancer. They teach women how to perform self breast examinations in which a person feels their breasts in search of lumps, and offer a three-step self breast examination, now available in vernacular languages, including Luo, Kikuyu and Swahili.
Apart from self-examination, the cancer can be detected clinically, through x-ray mammography and breast Magnetic Resonance Imaging (MRI). The importance of these examinations, according to the organisation, is their power in detecting breast cancer early, at which point it is curable.

In Kenya, the most common breast examination is the mammography, where an x-ray is done of the breast tissue. This form of examination can also pick up other breast problems that may not necessarily be cancer related, and reveals lumps before they can be felt through self examination.

Having a mammogram requires removal of upper clothing and is best done with no powders, ointments, creams, oils or deodorants on breasts and underarms.




There are 12 mammography centres in Kenya, requiring a doctor’s letter for appointments. However, many of the centers also accept self-referred patients if they are over age the age of 35, meaning women can book an appointment without a referral from a doctor.

The hospitals and centers that do mammography include: The Aga Khan University Hospital, Kenyatta National Hospital, Karen Hospital, The Nairobi Hospital, M. P. Shah Hospital, located in Nairobi apart from The Mater Hospital.

Others are the Coast Provincial General Hospital, Aga Khan Hospital (Mombasa), Mombasa Hospital while New Nyanza Provincial General Hospital is located in Kisumu. In Nakuru the available centers include Ranalo Medical Imaging Centre, Gateway House & War Memorial Hospital, and Radiology Centre while in Meru there’s the Meru Medical Centre.

The Kenya Breast Health Programme is also offering screening services during October, which is international breast cancer month.

The organization will also be conducting mammograms from January to October next year, in various hospitals including the Matter Hospital, on given dates free of charge. To raise funds for this screening, they are selling sculptures called "Zarina" , costing from Sh1, 000 (10cm in size) for individuals and Sh75,000 (50cm) for corporate buyers. They can be contacted on 020 601028/604397 or email info@kenyabreast.org for more information.

Written by Stella Kabura for African Laughter…http://www.webaraza.com/webaraza2/about-us/141-breast-angels-aims-to-curb-kenyas-top-women-killer-

Thursday, September 13, 2012

FORTIFICATION OF FATS AND OILS IN KENYA




INTRO

The Health Ministers of the East, Central and Southern Africa  (ECSA) Health Community passed a resolution in 2002 directing the Secretariat to work with the countries to fortify commonly consumed foods in the region after recognizing that the high levels of malnutrition in the region. Following initial promotion efforts, the countries identified staple foods suitable for fortification as oil, sugar,
Maize meal/ flour and wheat flour. These foods can be used as vehicles to deliver essential micronutrients to the populations
.


.






WHICH NUTRIENTS ARE FORTIFIED IN FATS AND OILS?


Based on the guidelines and other available information, most of the countries in the East African Region And in the larger Africa have initiated national programs on oil fortification with vitamin A; and wheat flour, maize meal/ maize flour fortification with iron, zinc, folic acid, niacin, vitamin B-1, B-2 and B-12 and vitamin A. Sugar fortification with vitamin A has also been considered as a way of supplementing other sources of the vitamin in order to prevent and reduce problems associated with the deficiency of this vitamin. Fats and oils are considered to be some of the most cost effective, technically feasible and widely used vehicle for vitamins A, D and E because the three vitamins are fat soluble and fats and oils, to a greater extent, are centrally processed. Vegetable fats and oils are also consumed by nearly by everyone





DO THE MICRONUTRIENTS REMAIN STABLE?

The micronutrients used to fortify fats and oils are found to be stable. However, the stability of the vitamins used to nutrify fats and oils is dependant on many factors. One important factor that needs to be taken into consideration is the quality of the refined oil because if the oil is partially oxidized, it will result in the oxidation of the vitamins added to the oil. Besides the oil needs to be packed in opaque, air tight containers where in the head space of the container is flushed with an inert gas like nitrogen. This will prevent the oil from oxidation that may be caused due to the exposure to air and light. Further, antioxidants need to be added to increase the shelf life, so as to prevent oil from turning rancid. These antioxidants will further also protect the vitamins thereby providing stability to the micronutrients used in fortification. In order to account for the minor processing losses, the appropriate overages are also taken into consideration. However, an important point to be kept in mind is that, repeated use of these fats or oils in frying foods will affect the stability of these vitamins.



HAS THERE BEEN ANY CRITICSM TO THE FORTIFICATION PROCESS?

Several organizations such as the WHO, FAO, Health Canada, and the Nestlé Research Center acknowledge that there are limitations to food fortification. Within the discussion of nutrient deficiencies the topic of nutrient toxicities can also be immediately questioned. Fortification of nutrients in foods may deliver toxic amounts of nutrients to an individual and also cause its associated side effects. As seen with the case of fluoride toxicity below, the result can be irreversible staining to the teeth. Although this may be a minor toxic effect to health, there are several that are more severe.[8]
The WHO states that limitations to food fortification may include human rights issues indicating that consumers has the right to choose if they want fortified products or not, potential for insufficient demand of the fortified product, increased production costs that may lead increase retail costs, and the potential that the fortified products will still not be a solution to nutrient deficiencies amongst low income populations who may not be able to afford the new product and children who may not be able to consume adequate amounts.[2]
Food safety worries led to legislation in Denmark in 2004 restricting foods fortified with extra vitamins or minerals. Products banned include: Rice Crispies, Shreddies, Horlicks, Ovaltine and Marmite.[9]
Danes said [Kelloggs] Corn Flakes, Rice Krispies and Special K wanted to include "toxic" doses which, if eaten regularly, could damage children's livers and kidneys and harm fetuses in pregnant women.[10]



ARE THERE ANY HEALTH BENEFITS TO THE FORTIFICATION OF FATS AND OILS?

 Food fortification helps in reducing the rate of illness in children and the rate of death at an early age due to malnutrition. This shows a positive effect of food fortification.
 Food fortification is also found to be effective and beneficial for children's growth and development.
 Fortified foods, being nutrient dense, provides stamina and the energy.
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WHAT KENYA’S LAW  STATES ON FORTIFICATION OF FATS AND OILS?

Legal Notice No. 62

THE FOOD, DRUGS AND CHEMICAL SUBSTANCES ACT
Cap. 254)

IN EXERCISE of the powers conferred by section 28 of the Food, Drugs and Chemical Substances Act, the Minister for Public Health and Sanitation makes the following Regulations:—

THE FOOD, DRUGS AND CHEMICAL SUBSTANCES (FOOD LABELLING, ADDITIVES AND STANDARDS) (AMENDMENT) REGULATIONS, 2012.

Citation

1. These Regulations may be cited as the Food, Drugs and Chemical Substances (Food Labelling, Additives and Standards) (Amendment) Regulations, 2012.
Sub. Leg.

2. The Food, Drugs and Chemical Substances (Food Labelling, Additives and Standards) Regulations (in these Regulations referred to as “the principal Regulations”) are amended in regulation 2 by inserting the following new definitions in their proper alphabetical sequence—

 “food bio-fortification” means addition of nutrients through a process of genetic manipulation to mitigate the dietary deficiency in a food article;
“food enrichment” means addition of nutrients to replace nutrients lost during processing or addition of nutrients to enhance existing nutrients in a food article;
“food fortification” means addition of nutrients to bridge the dietary deficiency in a food article;
“Minister” means the Minister for the time being responsible for matters related to public health and sanitation.

(2) vegetable fats and oils shall be fortified with Vitamin A in accordance with the Kenya Standard for Edible Fats and oils KS326-2:2009.

320. Labeling of fortified products shall be done in accordance with the relevant Kenyan Standard relating to nutrition.

Dated the 4th June, 2012.

BETH   MUGO,
Minister for Public Health and Sanitation.




Wednesday, September 12, 2012

KIMBO; THE JOURNEY TO BEING THE FIRST WHITE COOKING FAT TO BE AWARDED FORTIFICATION CERTIFICATE IN KENYA…




THE MARKET


K
enya’s Fast Moving Consumer Goods (FMCG)
market is one of the major drivers of the country’s
economy. It also happens to be one of the most
volatile and competitive sectors.

As more consumers become conscious of
what they consume, the demand for quality brands
they can trust and identify with has increased.
KIMBO, the white cooking fat made from pure
refined palm oil, is one brand that strives to meet
consumers’ needs for high quality and a heritage
they can trust.

The brand has grown over the years, enjoying
the number one spot in the East African market.
Being the original white cooking fat with a long
and successful history, KIMBO is a Kenyan
national icon in its sector.

The growth of supermarkets and grocery
stores in the country has seen the brand’s
turnover increase significantly. The typical
KIMBO consumer is a person with a deep sense
of national pride who is very positive about the
future and knows that family values, culture and
traditions must be passed on.

She is a discerning woman aged between
29 - 40 , with two to three children. She is educated,
probably holding a managerial position at work,
and has a disposable income. She has had success
in life, and strongly believes in traditional family
values. This target consumer falls in the ABC1
group socio-economic category and she wants a
brand that she can relate to without being seen as
dull and not “with it”.

The KIMBO consumer wants every member
of her family to be strong and healthy. KIMBO’s
primary target market is women who are seen as
leaders. They value quality and don’t mind paying
a little extra to get a good and trusted product.
They are strong on family values and believe in
brands that their mothers used. The secondary
target market is women who aspire to get ahead
in life, who will buy the brand when they have
the extra money.
KIMBO offers a distinctive brand choice
based on the heritage and values that are
embodied in the brand - one that reflects the
consumer’s personality and status. The brand has
been - and will continue to be - a part of peoples
lives because it reminds them of the rich heritage
of Kenya, it traditions, values and culture, which
they are proud of. KIMBO is the heart of every
meal.

ACHIEVEMENTS

Until the mid-eighties, KIMBO enjoyed almost
100 percent market share in East Africa, as it was
environmental management systems in place.
This means both consumers and export markets
can trust the standards and consistency of
KIMBO.

HISTORY

KIMBO’s history dates back many years, when the
then EAI - incorporated in Kenya in 1943 which
later became Unilever - was still operational.
BIDCO acquired the brand from Unilever in
January 2002. The name KIMBO comes from the
acronym Kenya Industrial Management Board.
The brand enjoyed market monopoly between
the 1940’s and 1980’s. The 1990’s saw the entry of
new players like BIDCO who brought in quality
with a price advantage.

The brand has evolved from tin packaging
in the late 1970’s to the current attractive plastic
tubs. In 2004, KIMBO was the first brand to be
packaged in full colour shrink sleeves, to keep
the brand in sync with consumer needs.
After BIDCO took over the brand, the texture
of the product was upgraded to suit consumer
preference: KIMBO went from a hard textured
fat to a soft, smooth shortening-type cooking
fat.


THE PRODUCT

KIMBO is a white cooking fat (or shortening)
made from pure vegetable oils such as refined palm
oils and their derivatives.  It is also fortified with
vitamins A and D, while its vitamin E content comes
naturally in palm oil. Other intrinsic properties
include a bland, neutral taste without any flavour,
that does not interfere with the natural taste of the
food. Being vegetable based, it is also cholesterol
free, an attribute most enlightened consumers are
looking for in their products today.


Kimbo white cooking fat is available in
various stock keeping units (SKU) of 50g sachets,
100g packets and tubs, 250g tubs, 500g tubs, 1kg
tubs, 2kg tubs and 4kg tubs. SKU  expansion has
been happening over the years, the latest being
the introduction of the 4kg tub in June 2002 and
the 250g tub in August 2004.

Since BIDCO anticipates changes in
consumer desires and needs, the brand has been
introduced in sachets and packets to enable the
consumers at the bottom of the pyramid to buy a
healthy, quality product in a size they can afford.

KIMBO is available in shops, supermarkets,
wholesale and retail outlets countrywide. The
brand aspires to be the only cooking fat consumer’s
think of when they want to cook, which is why its
slogan is: “The heart of every meal”.
the only locally manufactured cooking fat.

KIMBO has received several awards and
accolades for quality, innovation and service. The
most recent of these is a fortification certificate
for containing vitamin A, an essential vitamin for
people living in developing nations - especially
children to - prevent eyesight deficiencies.
BIDCO Oil Refineries Ltd., the manufacturer
of KIMBO, is an ISO 9001 and ISO 14001
certified company with world-class quality and
Kimbo.

 
RECENT DEVELOPMENTS

BIDCO recently signed an agreement with the
Uganda government to plant about 10,000 hectares
of palm on Kalangala Island. Already, about 5,000
hectares of palm have been planted, as a result
BIDCO Uganda will have a steady local supply
of crude palm oil which will reduce imports to a
large degree.

In October 2004, BIDCO launched a new
campaign aimed at revitalizing the brand. The
campaign featured a series of advertisements that
showcased the different values instilled in the
brand and positioned KIMBO as being at  “The
heart of every meal.” This was in line with the
strategy to maintain number one market share in
East Africa.

The advertising campaign has continued to
evolve over the years, from “Pika kwa KIMBO”
(in the 1980s); “Huleta jamii yote nyumbani”
(1990s campaign); “We build champions” (in
2003) to “The heart of every meal” (from 2005
to date).


PROMOTION

Over the last few years, KIMBO has enjoyed
a continuous advertising presence in print and
electronic media, including local vernacular
stations. Other media includes billboards, vehicle
branding and street lighting.

Below-the-line promotions include road
shows, in-store storming, retail selling promotions
and house-to-house storming activities. These
initiatives are supported heavily by POS posters,
danglers, wobblers and dividers.

KIMBO has run several national promotional
events annually, including the popular “Gold
rush promotion”, “KIMBO display & win
competition”, “Ushindi Pekee Scratch & Win
competition” and “Vumbua Hazina” promotions.
Other promotions and offers are run during
special periods and festive seasons like Easter,
Ramadan, Back to School, Mother’s day and
St. Valentine’s Day. There are also mid-month
and end-month supermarket offers centered on
special family moments.

The promotions are both trade and consumer
driven and have been very successful.
KIMBO also sponsors family television
programs, underpinning what the brand stands
for. The main prizes available to competition
entrants are also family related items like fridges,
blenders, toasters and other valuable appliances.
Most KIMBO adverts revolve around heritage,
Kenyan ownership and family values. These
include the “KIMBO Culinary Competition”,
“My Mom cooks better than yours”, “Truly
Kenyan” and “The heart of every meal.”


BRAND VALUES

KIMBO brand values can be summarised as: purity
quality, value, innovation and aspirational.
The brand’s promise is to be at centre stage of
every delicious meal in a way that that no other
cooking fat can achieve - KIMBO “stirs” every
taste bud in a meaningful way.

The brand’s logo has been consistent
throughout, which has assured consumers over
time of its quality and standpoint. There are also
various vegetables on the pack, to strengthen
what the brand stands for: vegetable based purity
and healthy living.

KIMBO can be described as a leader:  confident
yet approachable, desirable, sophisticated and
respectable - and of high integrity. It is identified
by four main colours - white, blue, red and
green. White symbolizes purity and clarity; Blue
symbolises truth and authority; red - confidence,
courage and vitality; and green - life, nature and
wellbeing.

KIMBO’s personality is:
• Relevant
• In touch
• Emotional
• Confident
• Energetic
• Very positive

Just as Kenyans are proud to be Kenyan,
KIMBO consumers are proud to use a quality
product their mothers used before them, and their
children will use in years to come.

THINGS YOU DIDN’T KNOW ABOUT
KIMBO

1.      KIMBO is totally vegetable oil based and
contains no animal fats or oils
2.      KIMBO is the first white cooking fat to
be awarded a fortification certificate in
Kenya
3.      KIMBO has become a generic name for
white cooking fats in Kenya
.
4.      KIMBO colours resemble the Kenyan
flag, which is why consumers associate
the brand with “Kenyan-ness”