ONLY IN AFRICA/ TECHNOLOGY RESEARCH: SOCIAL NETWORKING IN AFRICA
RESEARCH COVER: internet access growth 2000-2011
SOURCE: This Is Africa Magazine/ Portland PR/ internet world stats/ African Economic
Outlook.
TOP 10 FACEBOOK USERS
Ø
Egypt : 9,391,580… (1.)
11.4 % penetration.
Ø
South Africa : 4,822,820… (2.)
9.8 % penetration.
Ø
Nigeria : 4,369,740… (3.)
2.8 % penetration.
Ø
Morocco : 4,075,500… (4.)
12.7
% penetration.
Ø
Algeria : 2,835,740… (6.)
8.1 % penetration.
Ø
Tunisia : 2,799,260… (5.)
26.3% penetration.
Ø
Kenya : 1, 298,560… (7.)
1.2 % penetration.
Ø
Ghana : 1,146,560… (8.)
4.6 % penetration.
Ø
Democratic
Republic Of Congo : 915, 400… (9.)
1.3 % penetration.
Ø
Senegal : 620,260… (10.)
4.9% penetration.
HOW AFRICA
TWEETS:
(Data based on usage in Q 4 2011. Total
number of tweets analyzed= 11.518 M)
1. south Africa : 5M
2. Kenya : 2.5M
3. Nigeria : 1.6M
4. Egypt : 1.2M
5. Morocco : 0.7M
RESEARCH INSIGHTS/ SELF OPINIONS:
60 % of Africa ’s
population is under the age of 24.
209M out of the continent’s total population of
1.03bn are aged between 15-24.
57% of tweets from Africa
are sent from mobile devices.
60% of Africa ’s
most active tweeters are aged 20-29.
81% twitter in Africa
is widely used for social conversation, with 81 percent of those polled saying
that they mainly use it for communicating with friends.
The next platform for companies in search of
expanding market growth is social marketing, i.e. use of social media either
via social media adverts, websites, and facebook fan pages or twitter handles
to market themselves.
The youth of Africa
might make a huge customer base for a company in the future once they get into
the job market.
Anyone willing to introduce a new brand in the
continent will need to court and win the youth as they are the first to take up
new products coming to the market.