Wednesday, August 8, 2012

http://bluefinlabs.com/blog/; REACTIONS FROM THE SOCIAL MEDIAS WITH USAIN BOLT WINNING IN LONDON OLYMPICS


Yesterday, Jamaican sprinter Usain Bolt won the 100m Olympic gold medal. What’s interesting is how audiences responded in social media. Were there more comments when Bolt won live at 4:50pm EST or when the event was televised on NBC at 11:15pm EST?
Both the real-time response and tape-delayed response had virtually the same impact in social media (23K comments per minute and 25K comments per minuterespectively). The other buzzworthy moments during yesterday’s telecast included Bolt’s 100m semi-final win and McKayla Maroney’s disappointing silver medal performance during the vault competition.

Usain Bolt Live vs. Tape-Delayed: How Did Social Media Respond?

2012 London Olympics,Data tidbitsSocial TV Metrics

http://www.standard.co.uk

London 2012 Olympics: Usain Bolt's 100m sprint win sent Twitter crazy with 74 thousand posts per minute


Usain Bolt's second 100m sprint win broke a record on Twitter during the Olympics with 74,000 tweets being sent about it each minute.

It is the highest number of tweets during the Olympic Games since the opening ceremony.
According to Twitter's communications service, the Jamaican sprinter's win, which made him the second man ever to retain the title at the Olympics, was mentioned 74 thousand times a minute, setting a new record since the Games began.
Twitter's Communications service wrote: "New peak in #Olympics conversation: 74k TPM (tweets per minute) about @usainbolt winning the 100m yesterday."
Bolt won the final in 9.63 seconds, the fastest time the race has ever been run at the Olympics.
His sprint attracted a TV audience of 20 million people, the highest of the Games so far.

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