KenyaBuzz had its day out on Wednesday June 11, 2014 at the Serena Hotel’s Amani room. The events, movies and lifestyle website launched the Raha App which filters the KenyaBuzz website for the most comprehensive, convenient and reliable local entertainment guide.
The event slated to start at 6pm saw eager exclusively invited clients and friends of Kenyabuzz arrive way ahead of time. Mellow music was provided by the DJ on site as guests arrived, mingled and sipped on cocktails and bitings before the official start of the event.
Event MC Andrew Onyango’s deep, sensual and late-radio-show-host voice signalled the start of the scheduled festivities. He played the Kenyabuzz Raha ad, which was well received by all in attendance, on a huge projector in the room. After a few anecdotes here and there, the MC gave the attendees the opportunity to sample the app for themselves, as the ad was played in a loop in the background.
Microsoft, which had partnered with KenyaBuzz for this launch, had set-up stands with their current devices pre-installed with Raha all around the room. The Kenyabuzz and Nokia staff took guests through the steps of how Raha works on both Windows and Android platforms before helping them download it on their compatible personal phones.
“I cannot wait to show this off to my friends,” Heer Raja said of the app whose slogan is Fun At Your Fingertips. PR exec Ngugi Muthoni couldn’t wait to use Raha to find a plan for the coming weekend.
Then came the speeches: “The Kenyan social scene is energetic and shows no signs of abating” said the KenyaBuzz Managing Director Damaris Agweyu. “KenyaBuzz Raha is positioned to serve the needs of both those seeking to be part of this scene and those in the business of creating it.”
Moses Sitati, Developer Experience and Evangelism at Microsoft Mobile Devices Group added: “The number of users accessing the internet in Kenya via mobile phones has been increasing exponentially. Looking at the last statics shared by CCK, Kenya has over 13 million users on mobile internet. This presents great demand for local content. We have been working with local developers to bridge this gap and we are receiving a lot of interest from the public on our platform”
Agweyu then introduced Lee Mungai, the KenyaBuzz Raha app creator who gave a practical demo of the app functions. Kudos to him, his presentation wasn’t too techy to lose the audience’s attention (read our in-depth app review here).
KenyaBuzz had been running a competition to publicize Raha on Twitter and Instagram. Social media users had been asked to tag KenyaBuzz with photos showing the fun things to do in Nairobi using the #RahaZaNairobi hashtag. Charlie Ulocha was presented with a brand new Nokia Lumia 520 for his winning photo at the launch.
Guests began leaving at leisure around 9pm after a fun night of networking, flowing drinks and giveaways which included Nokia laptop bags and swanky KenyaBuzz mugs and pens. An after-party – whose details I won’t divulge- was held at Club Hypnotica in Westlands. What happens at the after party stays at the after party 
.
.
17 Jun 2014 | By Wangechi Maina
http://www.kenyabuzz.com/lifestyle/looking-for-your-next-plan-kenyabuzz-now-has-an-ap
No comments:
Post a Comment