30th October 2013 saw
Jameson Irish Whiskey unveil their new Brand Ambassador Kenya at a glitzy
evening at Aqua Blu Lounge, Westlands.
George Karanu, the new face of the brand is
nowresponsible for carrying out brand education for Jameson Original and
Jameson Select. He will spearhead tastings of the highest standard to key and
influential consumers, trade partners as well as bringing the iconic brand
experience to life on the party scene.
George has been selected for the coveted
role because he ‘exudes finesse just as Jameson Irish Whiskey does with its
extra third distillation which makes it twice as smooth’ beating out several
other competent candidates. George previously he worked for Safaricom.
With great enthusiasm, George noted
“Passion is energy, and has the power to focus you onto what excites you.
Jameson excites me. It is alive and significant to me. It’s more than a
whiskey, it’s a lifestyle.”
He takes over from Nelson Asekawho is now, the Africa Regional
Brand Ambassador for whiskey brands under the PernodRicard portfolio; Jameson,
Chivas, Royal Salut, The Glenlivet and Ballantines.
With music by DJ Hypnotiq, guests were treated to an evening of Jameson cocktails and canapés with a chance to win exclusive Jameson merchandise; with one lucky guest, Eddy Olang walking away with an iPad.
With music by DJ Hypnotiq, guests were treated to an evening of Jameson cocktails and canapés with a chance to win exclusive Jameson merchandise; with one lucky guest, Eddy Olang walking away with an iPad.
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