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Tuesday, July 30, 2013

THE WAZI CAMPAIGN: ANIMATED PSA FOR PEACE



I will be honest. I have not been watching the mainstream media for months. I have not been before a television set God knows since when.
But the other week; a PSA I watched left me laughing but then again it stirred in me a positive debate.

The scenario; I think; had birds or flies coming to take resources and at one point the line was left unattended to because some had gotten many resources than the others.
In another scenario; three birds fight over who will build its nest on the branch of a tree. In a race; between two tortoises; one uses a shortcut to reach the Finnish line.


As the scenarios play out through these animated “Wazi Campaign” public service announcements (PSAs); a sagacious male narrator cautions the public against the negative behavior on display. He is later on revealed to be  a mzee(old man); who appears at the end of each PSA to reiterate the campaign’s  slogan, “KENYA NI JINA; NCHI NI WEWE” (Kenya is just a name, you are the country).


The PSAs currently airing across Kenyan TV-stations are created by Buni and supported through the Kenya Civil Society Strengthening Program (KCSSP); funded by USAID and DFID.
The campaign aims to inspire Kenyans to embrace peaceful elections and promote good 
governance.






-find Wazi Campaign on YOUTUBE; FACEBOOK and TWITTER as “THE WAZI CMPAIGN.”

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