ONLY IN AFRICA/ TECHNOLOGY RESEARCH: SOCIAL NETWORKING IN AFRICA

ONLY IN AFRICA/ TECHNOLOGY RESEARCH: SOCIAL NETWORKING IN AFRICA

RESEARCH COVER: internet access growth 2000-2011

SOURCE: This Is Africa Magazine/ Portland PR/ internet world stats/ African Economic Outlook.

TOP 10 FACEBOOK USERS 

Ø      Egypt: 9,391,580… (1.)

                11.4 % penetration.

Ø      South Africa: 4,822,820… (2.)

                 9.8 % penetration.

Ø      Nigeria: 4,369,740… (3.)

                 2.8 % penetration.

Ø      Morocco: 4,075,500… (4.)

                    12.7 % penetration.

Ø      Algeria: 2,835,740… (6.)

                     8.1 % penetration.

Ø      Tunisia: 2,799,260… (5.)

                   26.3% penetration.

Ø      Kenya: 1, 298,560… (7.)

1.2  % penetration.

Ø      Ghana: 1,146,560… (8.)

                        4.6 % penetration.

Ø      Democratic Republic Of Congo: 915, 400… (9.)

                           1.3 % penetration.

Ø      Senegal: 620,260… (10.)

                    4.9% penetration.

HOW AFRICA TWEETS:

(Data based on usage in Q 4 2011. Total number of tweets analyzed= 11.518 M)

1.      south Africa: 5M

2.      Kenya: 2.5M

3.      Nigeria: 1.6M

4.      Egypt: 1.2M

5.      Morocco: 0.7M

RESEARCH INSIGHTS/ SELF OPINIONS:

      60 % of Africa’s population is under the age of 24.

      209M out of the continent’s total population of 1.03bn are aged between 15-24.

      57% of tweets from Africa are sent from mobile devices.

      60% of Africa’s most active tweeters are aged 20-29.

      81% twitter in Africa is widely used for social conversation, with 81 percent of those polled saying that they mainly use it for communicating with friends.

      The next platform for companies in search of expanding market growth is social marketing, i.e. use of social media either via social media adverts, websites, and facebook fan pages or twitter handles to market themselves.

      The youth of Africa might make a huge customer base for a company in the future once they get into the job market.

      Anyone willing to introduce a new brand in the continent will need to court and win the youth as they are the first to take up new products coming to the market.