ONLY IN AFRICA: THE WORLD OF ADVERTS GONE WRONG:

ONLY IN AFRICA: THE WORLD OF ADVERTS GONE WRONG:

Last week saw the social media sites abuzz when a web advert by Korean Air labeled Kenyans as a people with “primitive energy.”

The ad read; “fly Korean Air and enjoy the grand African savanna, the safari tour, and the indigenous people full of primitive energy.”

As usual, Kenyans raised salvo reactions and demanded an apology from Koreans. But you know Kenyans with their Kenyan styles-T.I.K ( This Is Kenya), many went on to tweet and facebook that indeed instances like “uprooting rail tracks” are forms of primitive energy.

But if advertising is the science of arresting the human intelligence long enough to get money from it, then Korean Air ended up apologizing to the same intelligence they are meant to reap from! In their statement, they blamed the mistake made on their part in translating from Korean to English.

It is indeed, the crazy world of adverts gone sour only in Africa!