ONLY IN AFRICA : THE WORLD OF ADVERTS GONE WRONG:
Last week saw the social media sites abuzz
when a web advert by Korean Air labeled Kenyans as a people with “primitive
energy.”
The ad read; “fly Korean Air and enjoy the
grand African savanna, the safari tour, and the indigenous people full of
primitive energy.”
As usual, Kenyans raised salvo reactions
and demanded an apology from Koreans. But you know Kenyans with their Kenyan styles-T.I.K
( This Is Kenya), many went on to tweet and facebook that indeed instances like
“uprooting rail tracks” are forms of primitive energy.
But if advertising is the science of
arresting the human intelligence long enough to get money from it, then Korean
Air ended up apologizing to the same intelligence they are meant to reap from! In
their statement, they blamed the mistake made on their part in translating from
Korean to English.
It is indeed, the crazy world of adverts
gone sour only in Africa !
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